Great British Beach Awards 2011

Cadbury Flake 99 Great British Beach Awards

The Best of British go head to head in the Cadbury Flake 99 Great British Beach Awards

A celebration of Britain’s best beaches, to be voted for in a nationwide poll

To celebrate this year’s National Ice Cream Week (30th May – 5th June), Fredericks, the UK’s largest independent ice cream manufacturer, today announces the second Cadbury Flake 99 Great British Beach Awards – a celebration of our nation’s best seasides.

The Cadbury Flake 99 Great British Beach Awards will give the public a chance to vote for their favourite seaside destination, resulting in it being crowned the champion. From Weymouth to Southport , nominated beaches from eight regions across the UK will go head to head in a battle to out-shine their ‘piers’ for the ice cool gong, which was won last year by the stunning Rhossili Bay in South Wales.

The shortlisted nominations for the South East, South West, East Coast, North West, Scotland, North East, Wales and Northern Ireland have been compiled by a panel of experts, all well versed in what makes a British seaside resort standout; panelists include Nigel Thompson, the Travel Editor of the Daily Mirror, and Frank Barrett, Travel Editor of the Mail on Sunday as well as Tourist Boards from around the UK.

Voting will be taking place between 30th May and 30th June. The winner will be announced on Monday 4thJuly. To vote go to


South East
Broadstairs, Kent
Home to quaint squares of fishermen’s cottages; the arched walkway beside Bleak House, (once the summer home of Charles Dickens), and the promenade with its glorious flower beds.

South West
Weymouth, Dorset
The beach hosts major events such as London 2012 Olympic & Paralympic Sailing events and is the place to enjoy 3 miles of sand and promenade making it a classic UK destination.

East Coast
Holkham, Norfolk
This beautiful white sandy beach is backed by pine woodlands and has featured in film blockbusters including ‘Shakespeare in Love’.

North West
Southport, Lancashire
Located on a 22 mile stretch of beautiful coastline, Southport beach is the perfect place for a relaxing family day out and is home to the country’s oldest and second longest pier.

North East
Robin Hood’s Bay, Yorkshire
A place of mystical folklore and magical attractions like the Falling Foss Waterfall. The village by the bay has lots of local restaurants and teashops.

Plockton, The Highlands
Situated in the sheltered area of Loch Carron, this beach is a unique oddity, as the home of palm trees in Scotland. The area is known especially for its walks around Duncraig Castle.

Northern Ireland
Whiterocks, Portrush
The beach attracts water sports enthusiasts as well as regular surfers and there are many shops and services nearby that can organise the hire of such equipment.

Port Eynon, Gower Peninsula
Port Eynon is one of the most popular beaches in the Gower and easily accessible. It is rugged and wild but safe for families to enjoy.

Jenny Bostock, Marketing Manager of Fredericks comments: “Beautiful beaches are a staple of our Great British heritage and we are proud to be honoring them with the Cadbury Flake 99 Great British Beach Awards. For the ultimate taste of summer you can pick up a pack of four Cadbury’s Flake 99 cones from you local supermarket and enjoy your ice cream on some of the most scenic beaches on the beautiful British coastline as chosen by our panel of experts.”

For more information please contact Lesley Anderson, Hayley Dodd or Rosie Jones on 0208 206 5151 or email:

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